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Marketing / BI Analyst

$1,800–2,800Remote

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About the role

In most traffic teams, analytics stops at the ROI column in a tracker. Not here: we have been in dating since 2011 and count money across the entire funnel — click → registration → subscription → rebill. The buyer bonus formula is open, and it runs on data you collect and validate. Your numbers are someone’s paycheck: when a buyer opens the dashboard at month-end, every cell has to be trustworthy. That trust zone is yours to build and keep. You report to the Head of Media Buying.

What you will do

  • Stitch tracker and product analytics into one pipeline, so a click in the tracker finds its payment in the product.
  • Build BI dashboards that cross spend, revenue and LTV — by source, campaign, GEO and each individual buyer.
  • Run cohort analysis: conversion to subscription, retention, rebill dynamics, LTV forecasts 3–6 months out.
  • Validate bonus calculations: reconciling the data before payout is your responsibility, not something that “got computed somewhere”.
  • Host weekly reviews with buying teams: which cohorts pay back, which campaigns to scale, where LTV sags and why.
  • Set up anomaly alerts: fraud patterns, tracker/product discrepancies, sudden conversion drops.
  • Define with the tech lead which events and parameters tracking must pass so the data reconciles.

What matters to us

Required:

  • 2+ years in performance or product analytics.
  • Confident SQL plus at least one BI tool (Tableau / Looker / Metabase or similar).
  • Hands-on cohort analysis and LTV forecasting — from real work, not a course.
  • Unit economics of subscription funnels: why the rebill matters more than the first payment.

Nice to have:

  • Python for pipelines and models.
  • Trackers (Keitaro / Binom / Voluum) and S2S postbacks.
  • A dating or subscription-product background.

What you get

  • Fully remote work judged on output, not online status.
  • Fifteen years of product data to work with — real cohorts, not a startup with no history.
  • Direct visibility: buyers and the Head open your dashboard every morning.
  • A tooling budget granted the moment you justify it with numbers.
  • Salary paid on a fixed date, never “stuck for a few weeks”.

Growth track

Analyst → Senior Analyst → Head of Analytics with your own team as the department scales. One promotion criterion: the system you built runs without you steering it by hand.

Compensation

$1,800–2,800 base + result-based bonuses. Payouts on a fixed date.

Process

30-min screening → interview → compact test up to 3 hours (a real case on anonymized data) → offer.

Questions about this role

What is the current stack and what will I build?

A tracker and product analytics exist as separate systems. Your first task is connecting them into one picture: data pipeline, cohort reports, team dashboards.

Where does the data come from?

Two sources: the tracker (clicks, conversions, spend per campaign) and product analytics (payments, retention, LTV). The key job is making them reconcile.

Do I influence the bonus formula?

Directly: buyer bonuses are computed from data whose quality you own. It is a high-trust zone — which is exactly what makes it interesting.

How much ad-hoc vs systematic work?

Target ratio is 30/70. Early months will be more ad-hoc while dashboards are built; then self-service should cover most questions.

Do I need to know traffic arbitrage beforehand?

No. You need funnels and unit economics — we will explain arbitrage specifics (sources, campaigns, consumables). Half the jargon is learned in month one.

Apply

We reply within 2 business days — even when the answer is no.