Dating traffic, optimized for paying users
ROIcamp is a media buying team that has worked exclusively in the dating vertical since 2011. We buy dating traffic across Meta, Google, TikTok, push and native — and we optimize it for one metric: conversion into paying users. If you are a direct dating advertiser looking for traffic that retains and rebills, or a service that works with media buying teams, talk to us.
Who we work with
Direct dating advertisers
Volume plus quality: we optimize for paying users and cohort LTV, not for lead counts — so our traffic keeps paying long after the click.
Traffic sources and networks
Stable budgets, clean policy compliance, long-term relationships across Tier-1 and Tier-2 GEOs.
Infrastructure services
Tracking, payments, creative tooling — we are open to pilots.
What is dating traffic advertising?
Dating advertising is the acquisition of users for dating products through paid channels — Meta, Google UAC and Search, TikTok, push notifications, native and member-area placements. Payout models range from CPL (single or double opt-in) to PPS (pay per sale) and lifetime revenue share. The teams that win in this vertical are the ones that optimize beyond the lead: toward registration quality, subscription conversion and rebill retention.
Why buy dating traffic from a focused team?
Generalist arbitrage teams rotate verticals every season. ROIcamp has spent 15 years in dating only: we know how paying users behave in every GEO tier, which funnels convert for mainstream and niche products, and how to keep traffic compliant with Meta and Google dating policies. That depth is what turns media spend into LTV.
Partner FAQ
What volumes and GEOs do you deliver?
We work with Tier-1 (US, CA, DE, AU, Western Europe) and Tier-2 (Latin America, Central and Eastern Europe). Volume scales gradually: we start with a test and scale what shows quality on your funnel.
What payout models do you work with?
CPL (SOI/DOI), PPS or RevShare — the model is negotiated per product and unit economics. We need payment postbacks: we optimize for paying users, which performs better under any model.
How fast can a test start?
After terms are agreed and postbacks integrated, first traffic usually flows within 3–5 business days. Test volume and GEOs are fixed upfront; results are reviewed together, on numbers.
How do you control traffic quality?
We optimize for conversion to paying users, not leads; run our own anti-fraud checks on sources; and keep cohort statistics open. If quality looks different on your side, we dig into the numbers until the cause is found.