About the role
Paid traffic sources in dating live from ban to ban: accounts burn and campaigns die. Organic traffic does not burn, which is why we grow it as a long-term asset rather than a side experiment.
ROIcamp is the media buying unit of a company that has worked in the dating vertical since 2011, meaning we buy paid traffic at scale and monetize it, and your field here is a portfolio of content sites for Tier-1 and Tier-2 GEOs (the countries and regions a site targets).
Every site is measured in money rather than rankings, specifically in how many registrations and subscriptions it brings. You report to the Team Lead SEO.
This is not agency work with twenty clients and reports written for their own sake. There is one portfolio, a long horizon, and full access to monetization data: BI shows you how much revenue the cluster you ranked six months ago is generating today. Dating is a competitive SERP, and that is precisely why a win there keeps paying for years.
What you’ll do
- Build keyword research and content plans for Tier-1 and Tier-2 GEOs in English and in local languages, working with our localizers.
- Brief copywriters and review the texts they deliver, since cluster relevance is your responsibility rather than the contractor’s.
- Own technical SEO across audits, indexation, Core Web Vitals, structured data, and internal linking.
- Grow the link profile through outreach, guest placements, donor vetting, and work on the domain portfolio.
- Analyze results beyond rankings, using BI dashboards that show an organic visitor’s path to registration and subscription, and optimize for that path.
- Run experiments on new clusters, page formats, and new GEOs, each with a clear hypothesis and a deadline for proving it.
- Track algorithm updates and competitors in the niche, because the dating SERP moves quickly.
Requirements
- 2+ years in SEO with organic growth cases you can show in numbers.
- A technical foundation covering Screaming Frog, Search Console, indexation, and Core Web Vitals.
- Link building for Western GEOs that goes beyond marketplace placements.
- English B1+ for outreach and contractor communication.
Nice to have
- Competitive verticals such as dating, gambling, or finance.
- Basic HTML and CSS, plus the ability to brief a developer precisely.
- Multilingual sites and hreflang.
What we offer
- A compounding asset, since a page you rank keeps sending traffic a year later.
- Transparency that is rare in SEO: you see the money your work generates, not only the sessions.
- A link and content budget matched to your plan, without months of sign-offs.
- A production team already in place, including copywriters and localizers.
- Fully remote work and salary on a fixed date.
Growth path
Middle, then Senior owning strategy for part of the portfolio, then Team Lead as the direction expands. Cases decide the move: rank a cluster, show the conversions, and take the next step. The direction is young, so the ceiling is real, and roles get created for people who take on more.
Compensation
$800–1,500 for middle level and $1,500–2,200 for senior level, plus traffic KPI bonuses. Payouts on a fixed date.
Hiring process
A 30-minute screening call, then a case review with the team lead, then an offer. The whole process takes up to 7 business days.
Questions about this role
Is SEO a secondary direction in a traffic team?
The opposite: SEO is the only source that never gets banned. We build it as a long-term asset next to paid traffic, with its own budget for content, links and domains.
What sites will I work on?
Content sites and landings in the dating vertical for Tier-1/Tier-2 GEOs. The portfolio grows — new launches are strategized together.
What budget do I get for links and content?
Allocated per plan: justify the strategy with numbers — get the budget. Copywriters and localizers are already on the team.
Middle or senior — how is it decided?
By cases at screening: a senior owns portfolio strategy independently, a middle works within an agreed strategy. Range and responsibility differ.
Worth reading before you apply
- What a Media Buyer Does: Duties, Skills and Career Path — What a media buyer does: duties, skills and tools, how the role differs from a targetologist, what changes by vertical and how the career ladder works.
- Dating Traffic in 2026 — Sources, Costs and What Converts — Dating traffic in 2026: sources, CPL/PPS payouts across GEO tiers, funnel math to first payment, Meta and Google compliance, and quality metrics.