Head of Media Buying

About the role

For fifteen years the company bought traffic project by project — until that setup started holding back growth. That’s why ROIcamp exists: a dedicated traffic brand, and you are its first hire. You build the media buying department from zero, but with backing no startup gets: in-house dating products running since 2011, farming, creative and analytics as separate departments, and budgets that need no investor sign-off. Your scope is source strategy, hiring team leads and buyers, unit economics and the department P&L. You report directly to the owner — no layers in between.

What you will do

• Draft the hiring plan and assemble the department: team leads per source, middle/senior buyers, tight integration with farming and creative.
• Set source and GEO strategy: Meta as the core (~70% of dating traffic comes from it), then Google and TikTok — only if the numbers justify it.
• Build the department’s unit economics around the click → registration → activation → subscription → rebill funnel: spend, revenue, cohort LTV, P&L planning.
• Establish the testing rhythm: hypothesis → creative in 24–48 hours → test → scale decision against fixed criteria.
• Set SLAs with the farming department: account queues, cross-team priorities, reserves for ban waves.
• Build reporting and dashboards with analytics: daily cuts per buyer, weekly per team, monthly P&L for the owner.
• Design the buyer compensation grid on the “Bonus = % × (revenue − spend − consumables)” formula — transparent and market-competitive.
• Defend quarterly budget frameworks with the owner — then allocate them inside the department yourself.

What matters to us

Required:

• 4–6+ years in media buying, including 2+ years leading a team of 5+ buyers.
• Proven profit at $100k+/month spend — we will walk through real cases, numbers on the table.
• Dating vertical experience specifically: you understand subscription and rebill economics, not just cost per lead. Nutra/sweeps/gambling-only backgrounds don’t fit.
• Meta infrastructure from the inside: farming, agency accounts, moderation, ban waves.
• Experience hiring buyers and building reporting people actually make decisions with.
• P&L thinking: you can tell the owner where every dollar went and what it brought back.

Nice to have:

• Hands-on Google Dating & Companionship certification.
• Industry network: buyers, services, direct advertisers.
• Experience launching a department or channel from zero.

What you get

• A mandate to build it your way: structure, people, sources, processes — your calls within agreed frameworks.
• Budgets from a company that has earned on dating for 15 years — no investor pitches, no waiting for rounds.
• Farming, creative and analytics already operating as separate departments — you plug them in, you don’t build them.
• Fully remote on a B2B or gig contract — same as the whole team you’ll hire.
• Base + % of department profit, paid on a fixed date every month.

Growth track

The ceiling here is a formality. The next level is CMO scale: all paid channels of the company, plus influence on product strategy through buying data. Once the department reaches stable profit, a wider mandate is a matter of numbers, not politics.

Compensation

$4,000–6,000 base + a percentage of department profit. Profit is computed transparently: revenue minus spend minus consumables; your share follows a grid fixed in a written offer. Payouts land on a fixed date every month — no “definitely next week.”

Process

30-min screening → interview with the owner → numbers-based strategy review (we give you real inputs) → offer. The whole cycle takes up to 10 business days. NDA before we go deep on product details.